Personas are archetypes formed as a semi-fictional representation of service users or providers based on research data. They help to create empathy for people and to avoid using one’s self as a reference point in the design process.
What it's great for
Centering the Needs of your Target Audience
The Persona tool is great:
- For understanding your target groups and sub-groups within them.
- For highlighting motivations, needs, fears, and other emotions or behaviours common to a particular subset of people.
- For articulating learnings from research on your target groups to internal and external partners, clients, and participant groups.
What Do You Need?
(or empty papers)
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A Tool to Keep a Person-Centred Focus
The tool provides a holistic view of typical service users or providers, allowing the team to pay better attention to character-specific needs and keep a person-centred focus when moving through the design process. The outcomes are completed persona templates with project-specific aspects highlighted.